The magical face of Ruurd van Veelen

Ruurd van Veelen

Freelance Front-end developer

Every online experience i built is ‘mobile-first’ and optimized for all displays. Tools like Gulp/Grunt help me setup a stable (component based) workflow, that is safely stored in GIT. I'm experienced with the following CMS's: SmartSite, Umbraco, EpiServer, XperienCentral and Wordpress.

The past 9 years i’ve had the opportunity to built experiences for the following brands/companies:

Nationale Nederlanden, Microsoft, Unicef, Rode Kruis, Nestlé, Oxxio, Delta Loyd Groep, Haga Ziekenhuis, Hogeschool Rotterdam, HTM, Gemeente Utrecht & Lelystad.

Currently - Freelance

Nederlandse Spoorwegen (NS)

Front-end eXperienCentral Optimazation / User testing

I am responsable for maintaining and expanding the front-end kit of, as well as providing technical and user-level knowledge to the optimazation team to increase their conversion rates.

Visit NS International

Heden - Personal

Interactie Design Front-end Back-end

Leading price comparison platform for carpets, in the Netherlands.


2014 - 2016 - Freelance


Front-end Webmanager eXperienCentral

As part of the Front-end team of Nationale-Nederlanden, I was responsable for maintaining and expanding the front-end kit that is being used in (almost) all channels thoughout the company, externally as well as internally.


2014 - Project


Lead Front-end

HTM Personenvervoer NV, aangeduid als HTM, is een Nederlandse vervoersmaatschappij, die het openbaar vervoermet tram exploiteert in de regio Haaglanden.

2014? Really? Waaay to old ;-)